Flyers are an awesome way to promote your event…yeah it sounds a little old school compared to all the breakthroughs in social media and technology in terms of promoting events BUT its still another way to spread the word!
Flyers can be super easy and cheap to make or if you have the money and not the time you can get them professionally done.
If you’ve decided to DIY here are some tips for making a flyer that will be sure to grab your target public’s attention!
What to put on your flyer
- Headline! Make your headline to your flyer is big and bold so it can be seen from a distance! Also try and make it short yet clever so your audience can remember it and doesn’t take them 10 years to read.
- Basic information. Please don’t forget to put the basic NECESSARY information on your flyer such as; the time, date, location, and contact information. Also if the event your hosting is accepting donations or requires your audience to bring particular items make sure you include that information on your flyer as well!
- Picture(s)! Everyone loves to look at pictures! Use a picture appropriate to your event and target public! Try not to over clutter your flyer with multiple pictures or use pictures that will take the attention away from the information provided on your flyer.
Ways to make your flyers STAND OUT:
- Try using neon colored paper or paper other than the color white to help your flyer stand out. Just make sure the color of the paper doesn’t overpower the actual text or pictures on your flyers. If you choose to use neon make sure you use dark colored font to contrast.
- Add a picture! Depending on your audience and your event you might want to add just one picture or multiple. Just remember sometimes less is best…you don’t want to crowd your flyer with unnecessary pictures. KEEP IT SIMPLE!
- Font! Use simple, easy to read, large, thick font! This is important because not only will it be easier for your audience to read but it will also be easy to photocopy unlike all the other cool funky fonts. You also want your audience to see your text from a distance.
- Can your flyer be seen from a distance? Test it out! Hang up your flyer and take about 5-6 big steps back, if you can’t read the headline then you need bigger or bolder font.
Where to put your flyers!?
- Hang your flyers in places where you know there is high traffic
- Hang your flyers where you know your target public frequently go/visit
- Personally distribute your flyers! This gives people a chance to ask about the event, and allows for personal interactions giving you even more of a chance to sell your event!
Remember KEEP IT SIMPLE! Don’t overcrowd your flyer with unnecessary information and photos, this can confuse your audience and potentially turn them away before they get a chance to read the information that is actually important to the event.
There are many programs/software you can use to create your flyers that are free and easy to use. Some of these programs might already be downloaded on your computer such as Word, other more advanced software’s you might need to download online!
Get creative and have fun with it…but remember, and I can’t stress this enough, KEEP IT SIMPLE!